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虽然全球经济形势依然严峻,但食品新产品开发却保持强劲势头。据总部在荷兰的全球消费者调研机构Innova Market Insights公司的市场调查,2009年新产品上市量比2008年至少增长15%。展望未来,一些新产品的主要发展趋势和方向变得逐渐明朗,它们很可能对未来全球食品产业市场产生深远影响。根据对市场的分析,Innova Market Insights公司提出了当今全球食品十大新产品发展趋势。
Although the global economic situation is still grim, the development of new food products has maintained its strong momentum. According to market research conducted by Innova Market Insights, a global consumer research firm headquartered in the Netherlands, the number of new products listed in 2009 increased by at least 15% over 2008. Looking ahead, the major trends and directions for some new products are becoming clearer, and they are likely to have far-reaching implications for the future global food industry market. Based on an analysis of the market, Innova Market Insights presented ten trends in the development of the world’s top ten new foods.