出版社面向高校,通过与高校建立密切的合作关系,加强信息沟通和互动,根据教学需求制定教材营销策略,是赢得市场竞争优势、提高教材出版的经济效益和社会效益的重要途经。一、根据高校教材特点,确立以读者为中心的产品营销策略相对于大众图书而言,高校教材有它独特的特点。第一, For colleges and universities, publishing houses set up close cooperative relations with colleges and universities to strengthen information communication and interaction and formulate textbook marketing strategies according to their teaching needs. This is an important way to win market competitive advantage and improve the economic and social benefits of textbook publishing. First, according to the characteristics of college textbooks, to establish reader-centric product marketing strategy relative to the public books, college textbooks have its unique characteristics. the first,