本文基于国内关于网络互助旅游相关理论,构建网络互助旅游态度与其意向的理论模型,针对在校大学生展开问卷调查,并根据实地调研所获得的一手数据资料,通过SPSS13.0统计软件,采用单因素方差分析、Pierce相关分析以及多元逐步回归分析等多种数理统计方法对网络互助旅游态度及其意向进行了实证分析,并揭示了各因素对网络互助旅游意向的作用程度。 This paper, based on the domestic theory of online mutual assistance tourism, constructs a theoretical model of attitude and intention of mutual help tourism, conducts a questionnaire survey for undergraduates in this field. Based on the primary data obtained from field research and SPSS13.0 statistical software, Variance analysis, Pierce correlation analysis and multivariate stepwise regression analysis and other mathematical statistics methods to conduct an empirical analysis of the attitude and intention of mutual help travel network, and reveals the extent of the various factors on the role of mutual help travel network.