品牌是符号、名称或是艺术设计,目的在于识别竞争者的独特性。艺术品牌则是一种象征,一个城市在国际上的品牌声誉直接反映了这个城市的形象和经济实力。对今日的河北来说河北的世界级艺术品牌的意义已经超越了经济本身,而优秀的艺术家和艺术作品将成为一个城市的名片。本文将对如何以国际性艺术品牌促进河北文化发展与繁荣展开详细的论述。 Brand is a symbol, name or art design, the purpose is to identify the uniqueness of competitors. Art brand is a symbol of a city’s international brand reputation directly reflects the image of the city and economic strength. The significance of Hebei’s world-class art brand to today’s Hebei has gone beyond the economy itself, and outstanding artists and works of art will become business cards for a city. This article will elaborate on how to promote the development and prosperity of Hebei culture with international artistic brand.