保险公司的品牌资产是保险公司的品牌所带来的市场效应,对于保险公司而言,品牌资产同样也是其竞争优势的重要组成部分,是市场上竞争力的重要来源。然而,需要指出的是,与内部控制机制、经营管理 The brand equity of insurance companies is the market effect brought by the brand of insurance companies. For the insurance companies, brand equity is also an important part of their competitive advantages and an important source of competitiveness in the market. However, it needs to be pointed out that, with the internal control mechanism, operation and management