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自改革开放以来,随着我国市场经济的深入发展,极大地推动着国内广告市场的快速发展,我国广告由1981年总营业额118亿元开始,至2003年达到1078.68亿元,实现了千亿突破;到2005年,全国广告营业额达到了1400多亿元,比上年增加150多亿,增长速度达到12%。到07年,我国广告年经营额达到1740.96亿元,比06年增长10.68%。那么,在我国广告业繁荣的外衣下又存在什么样的问题呢?
Since the reform and opening up, with the further development of the market economy in our country, it has greatly promoted the rapid development of the domestic advertising market. China’s advertising started from a total revenue of 11.8 billion yuan in 1981 and reached 107.868 billion yuan in 2003, achieving 100 billion yuan Breakthrough; By 2005, the national advertising turnover reached 1,400 billion yuan, an increase of more than 150 billion over the previous year, an increase of 12%. By 2007, the annual sales of advertising in China reached 174.09 billion yuan, an increase of 10.68% over 2006. So, in the prosperous advertising industry in our country there are what kind of problems?