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电子商务交易平台可使消费者获知商品的领域和范围不断延伸和拓展,并通过电子交易平台企业的商品信息可让更多的人知晓。由于电子交易平台的无限性和接入的低门槛性,导致在电子交易平台上的商标侵权程度和范围与传统的商标侵权相比呈几何倍数的增大。面对这样严峻的局面,企业在应对电子交易平台上商标侵权就应当采用相应的对策。
E-commerce trading platform allows consumers to know the scope and area of goods continue to extend and expand, and through the electronic trading platform for enterprise product information to make more people aware of. Due to the limitlessness of electronic trading platform and the low threshold of access, the extent and scope of trademark infringement on the electronic trading platform have increased by a factor of a few compared with the traditional trademark infringement. Faced with such a grim situation, enterprises should adopt appropriate countermeasures in response to trademark infringement on the electronic trading platform.