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在新经济时代的背景下,企业间的竞争是市场终端以及人才的竞争,归根结底是营销人才的竞争。将胜任素质作为企业营销人才评价的核心和基点,运用文献分析以及定性与定量相结合的方法,挖掘出与新生代营销人才相贴合的核心胜任素质,并通过因子分析法对各项胜任素质进行处理,研究开发出具有科学性以及可操作性的营销人才素质测评体系,为企业对其营销人才进行客观的素质测评提供依据,并最终指导其进行营销人才的甄选、开发及管理以建立优秀的营销人才团队。
In the context of the new economy, the competition among enterprises is the competition of market terminals and talents. In the final analysis, it is the competition of marketing personnel. Competency as the core of enterprise marketing talent evaluation and the basic point, the use of document analysis and qualitative and quantitative methods, digging and the new generation of marketing professionals fit the core competency, and through factor analysis of the competency Processing, research and development of a scientific and operational quality of marketing personnel evaluation system for enterprises to provide an objective basis for their marketing personnel quality evaluation, and ultimately guide the selection, development and management of marketing personnel to establish excellent Marketing Talent Team.