博物馆作为一个国家或城市展示历史、传播文明、交流文化的平台,发挥着举足轻重的作用。博物馆为了更好地发挥教育受众的功能,除了陈列展览外,还要深入挖掘文物背后的内涵,为博物馆引入品牌营销策略的理念是当务之急,整合博物馆的资源,丰富文化产业的类型,加强对博物馆的文化宣传,用产业创造的效益反哺事业的公益性,提升博物馆的功能,得以更好地服务社会。 As a platform for a country or city to showcase history, spread civilization and exchange culture, the museum plays a decisive role. Museums in order to better play the function of education audiences, in addition to display the exhibition, but also dig the meaning behind the cultural relics, the concept of introducing brand marketing strategy for the museum is a priority, the integration of museum resources, enrich the types of cultural industries, Of the cultural publicity, with the benefits of industry to nurture the cause of public welfare, improve the museum’s functions, to better serve the community.