近年来,“神曲”相继涌现,成为大众音乐文化的一处热点。尤其是歌曲《小苹果》,借助新媒体的力量爆红,为网络上下受众所广泛传唱。笔者以《小苹果》的走红为例分析当下大众音乐审美意趣,认为“神曲”紫红既有其自身艺术形式之因,也是社会环境、时代文化、受众心理等多重合力使然。 In recent years, “Divine Comedy ” have emerged, becoming a popular music culture. In particular, the song “Little Apple” exploded in popularity with the power of new media and was widely sung by the audience from top to bottom. The author analyzes the aesthetic appeal of current public music by taking the popularity of “little apple” as an example, and concludes that “Divine Comedy ” has both its own artistic form and its social environment, culture and audience psychology.