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2015年,对中国房地产来说,注定不平静。地产+互联网、房企并购、地产金融、自媒体营销、地王、豪宅、去库存、降准降息等热词层出不穷,上演了一幕幕跌宕起伏的楼市大戏。当房地产黄金十年结束,当救市大旗再次祭出,当转型呼声越来越高,留给房企们的时间就越来越珍贵。因为变局,很多房企业绩下滑,也有房企甚至面临生存压力,但我们同样发现,即使如此变局之下,依然有一些房企、楼盘披荆斩棘,从变局的压力中一路向前,成为影响地产格局的绝对主力。
2015, destined for China’s real estate is not calm. Property + Internet, real estate mergers and acquisitions, real estate finance, since media marketing, to Wang, mansion, to inventory, RRR and other hot words after another, staging ups and downs of the property market drama. When the end of the real estate gold decade, when the bailout banner once again resorted to, when the voice of the transition is getting higher and higher, leaving room for their time more and more precious. Because of the change, many real estate enterprises declined, some real estate enterprises even faced with the pressure of survival, but we also found that even under such a changeable situation, there are still some real estate enterprises and real estate overrun by pressure from the changing all the way forward and become a real estate pattern The absolute main force.