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新媒体时代报纸为了顺应时代发展和满足读者需求,阅读与传播形式均发生了极大的改变。本文首先从报纸阅读主体结构的变化、报纸阅读心理的变化、报纸阅读方式的变化三个方面介绍了新媒体时代报纸阅读的华丽转身,然后从从传播到互播、以媒介使用者为中心、媒介融合趋势凸显三个方面对新媒体时代报纸传播形式的华丽转身进行了探讨。
In order to comply with the development of the times and meet the needs of readers, newspapers in the new media era have undergone tremendous changes in their forms of reading and communication. This paper first introduces the magnificent turn of newspaper reading in the new media era from three aspects: the change of newspaper reading subject structure, the change of newspaper reading psychology and the change of newspaper reading style. Then from the aspects of communication to media broadcasting and media user, The trend of media convergence highlights three aspects of the magnificent turn of newspapers in the new media era.