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大众文化的话题内容丰富,常谈常新。继上期“专题研讨”后,本期我们继续刊登几篇有关这一话题的文章,以飨读者。 欧阳宏生、段弘的文章论述了电视这一大众文化如何体现先进文化方向;坚持正确的舆论导向;坚持“二为”方向、“双百”方针;坚持历史观点与美学观点的统一;打造精品、提高质量。王怀争的文章阐述了电视这一最具影响力的媒体,如何参与大众文化塑造,及其在大众生活和社会生活中的作用;常爱君的文章谈到电视大众文化需要打造产业化品牌,向科学化、系统化发展;建全机制,完善法律体系,才能使之更好地占领市场;沈学政、坚果在各自的文章中探讨了大众文化与主旋律娱乐化,电视节目平民化倾向等问题,各抒己见,各有心得,供读者参考。 文化产品始终是属于大众的,大众的需要就是市场的需要,社会的需要。中国电视传媒这一大众文化载体如何满足这个需要,大有文章可做。让我们一齐来努力。
The topics of mass culture are rich in content and often talk new. Following the last issue of “Symposium”, we continue to publish several articles on this topic in this issue to readers. Ouyang Hongsheng and Duan Hong’s article discusses how the popular culture of television embodies the direction of advanced culture; upholds the correct direction of public opinion; upholds the principle of “two for” and “double hundred”; insists on the unification of historical point of view and aesthetic point of view; ,quality improvement. Wang Huai’s essay elaborates on how TV, the most influential media, participates in the shaping of popular culture and its role in public life and social life; Chang’s article addresses the need for TV mass culture to create an industrial brand , To scientific and systematic development; building mechanisms, improve the legal system, in order to make it a better occupation of the market; Shen Xue, nuts in their respective articles explores the mass culture and the theme of entertainment, civilians of television programs and other issues , Express their views, have their own mind, for readers reference. Cultural products have always belonged to the general public. The needs of the public are the needs of the market and the needs of society. How can the Chinese television media, a popular culture carrier, meet this need? Let’s work together.