近期,一些省市陆续开展了赠送旅游消费券、派发“旅游红包”的活动,以应对金融危机,拉动内需,刺激消费,引来了一片叫好声。但笔者以为,此举不如降低门票价格更有效。 Recently, some provinces and municipalities successively launched activities such as giving away tourist coupons and distributing “travel red envelopes” to cope with the financial crisis, stimulate domestic demand and stimulate consumption, thus attracting a good reputation. But I think, this is not as effective as reducing ticket prices.