在北京奥运会上,中国客车着实火了一把。在赛场、旅游景区,中国客车无处不在,借着奥运会的光,全球观众认识了中国客车。近年来,赛事营销越来越受到客车企业的重视.成为企业拓展市场的重要手段.据不完全统计。国内客车企业大都服务过体育赛事,一些企业甚 At the Beijing Olympic Games, the Chinese bus was really hot. In the arena, tourist attractions, China bus everywhere, with the light of the Olympic Games, the global audience met the Chinese bus. In recent years, the event marketing is getting more and more attention from bus companies, becoming an important means for enterprises to expand the market. According to incomplete statistics. Most domestic bus companies have served sports events, some companies even