产品营销是企业走上市场的重要一环,在我国加速发展社会主义市场经济时期,市场竞争的加剧,企业能否针对用户的心理动机,采取适宜的促销手段,诱导和激发用户的购买欲望是非常重要的。在这方面,中外不少企业创出了许多具有真实性、独创性、新颖性、艺术性的促销策略,在竞争中取得了主动,顺利开辟了产品销售渠道,有的甚至使企业在面临绝境时起死回生。 Product marketing is an important part of the company’s embarkation on the market. In the period of accelerating the development of the socialist market economy in China, the market competition has intensified. Can companies focus on the user’s psychological motivation, adopt appropriate promotion methods, and induce and stimulate the user’s desire to purchase? very important. In this regard, many Chinese and foreign companies have created many promotional strategies that are authentic, original, novel, and artistic. They have taken the initiative in the competition and have successfully opened up sales channels for their products. Some of them have even caused companies to face impasses. Come back to life.