在大事件频发的2008年,身处其中的企业主们好似坐了一回长长的过山车,忽上忽下,惊险连连。网络社区作为2008很多大事件的源发地或传播扩大地,不经意间闯入企业的生存经营中,企业或被成就,或被摧毁。当惊险生还下来的企业正在喘息之时,金融危机又无情降临,再一次将企业主们推到了悬崖边上,他们必须小心翼翼,但是又不能无视企业的营销战 In 2008, when big events happened, the business owners in the room seemed to have taken a long roller coaster ride. The online community, as the source of many big events in 2008, or its spread, inadvertently intrudes into the viability of the enterprise, where the enterprise is either accomplished or destroyed. When the breathtaking companies are breathing, the financial crisis is mercilessly adventurous, pushing business owners to the edge of the cliff once again, who must be cautious but can not afford to ignore corporate marketing warfare