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客厅战略是当下热门的词汇,也是视频巨头和互联网巨头们重兵囤积之地。在乐视携超级电视试图卡位客户战略后,又传出阿里巴巴欲收购PPTV布局客厅战略的消息。与此同时,业内还传出爱奇艺要推出互联网电视的消息,客厅战略因此再度升温。尽管爱奇艺官方对推出互联网电视一事没有明确表态,但与爱奇艺高管在媒体沟通会聊天时得知,互联网电视已经在内部测试,预计于今年正式上市。至此,爱奇艺、乐视、PPTV、小米等企业在用盒子或互联网电视进军客厅的战略雏形初现。
Living room strategy is the hot words of the moment, but also the giants of video giants and Internet giants hoarding place. In the music as a super TV to try to card customer strategy, but also came out Alibaba want to buy PPTV living room layout strategy news. At the same time, the industry also heard Iqiyi to launch Internet TV news, living room strategy therefore once again warming. Although Aiqiyi official did not make any clear statement about the launch of Internet TV, it was learned during the chatting with Aiqi Art Directors in the media communication that Internet TV has been tested internally and is expected to be officially launched this year. So far, Iqi Yi, LeTV, PPTV, millet and other companies in the box or Internet TV into the living room prototype of the embryo.