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市场简析2015全年洗衣机市场同比微增捷孚凯(Gf K中国)洗衣机零售监测数据(含在线市场)显示:2015年,洗衣机零售量规模小幅提高,市场表现明显好于其他家电品类。值得一提的是,2015年洗衣机市场零售量同比高于零售额同比,均价明显下降。其中,低价格段比重上升较多。据捷孚凯(Gf K中国)全国零售监测数据(含在线市场)显示:1500元以下零售量比重由23%提高到47%,各大主力
Market Analysis 2015 Year-on-Year Increase in Washing Machine Market Year-on-Year Gf K China’s washing machine retail sales monitoring data (including online market) shows that in 2015, the retail volume of washing machines increased slightly and the market performance was significantly better than other household appliance categories. It is worth mentioning that in 2015 the washing machine market retail sales year on year higher than the same period last year, the average price dropped significantly. Among them, the proportion of low price segment rose more. According to GfK China (Gf K China) national retail monitoring data (including the online market) shows: the proportion of retail sales below 1,500 yuan increased from 23% to 47%, the main force