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当前我国所面临的“三农”问题依然比较突出,受到交通以及自然环境的限制,在农村推广电子商务成为解决我国“三农”问题的有效途径。借助于电子商务,农民能够最大化的扩散农产品信息,并且交易成本很低。当前,我国农产品供应链系统的逐渐完善和应用使得农产品生产和流通的各个环节都能够很容易的进行追溯。但是由于工作人员技术和经验所限,在新农村电子商务建设的过程中还存在着相当多的问题,尤其是电子商务的安全问题尤为突出,文章对我国新农村电子商务安全问题进行研究。
At present, the issue of “three rural issues” still facing our country is still outstanding. Limited by traffic and natural environment, promoting e-commerce in rural areas has become an effective way to solve the “three rural issues” in our country. With e-commerce, farmers can maximize the spread of agricultural information, and the transaction costs are low. At present, the gradual improvement and application of the system of agricultural supply chain in our country can make it easy to trace all aspects of production and circulation of agricultural products. However, due to the limitation of staff’s technology and experience, there are still quite many problems in the process of new rural e-commerce construction. Especially the security of e-commerce is particularly outstanding. The essay studies the security of e-commerce in new countryside of our country.