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近年来,随着我国媒体行业的市场化程度加深及新媒体行业异军突起,我国报纸类媒体行业面临着日趋激烈的竞争,同时也面临着日益严峻的生存压力。本文试从版权的视角入手,分析了报媒版权构成,论证了报媒加强版权管理的重要性,并针对我国报媒版权管理方面普遍存在的问题,提出了加强报媒版权管理、开拓报媒经营新思路的对策、建议。
In recent years, with the deepening marketization of our media industry and the sudden emergence of the new media industry, the newspapers and media industries in our country are facing increasingly fierce competition as well as under the increasingly severe pressure of survival. This paper attempts to start from the perspective of copyright, analyzes the composition of the media copyright, demonstrates the importance of the media to strengthen copyright management, and in view of the prevalence of media copyright management in our country, put forward to strengthen media copyright management, Countermeasures, suggestions for managing new ideas.