隐喻是在彼类事物的暗示之下感知、体验、想象、理解、谈论此类事物的心理行为、语言行为和文化行为。隐喻实现了人的抽象思维到实体语言的转换,这使得隐喻学的研究结果将有助于心理学、哲学、广告学等学科的研究并与之相结合,而不仅仅是作为语言学的一部分。 Metaphor is to perceive, experiencing, imagining, understanding and discussing the psychological behavior, linguistic behavior and cultural behavior of such things under the implication of these kinds of things. Metaphor realizes the transformation from human’s abstract thinking to substantive language, which makes the result of metaphorical research contribute to and combine with the research of psychology, philosophy and advertising science, not just as part of linguistics .