著名市场营销专家菲力普·科特勒曾经说过,品牌是用以识别某个或某群经营者的产品和服务,并使之与竞争对手的产品和服务相区别的标志。随着我国市场经济的深入发展,品牌建设对会计师事务所而言,具有越来越重要的意义:(1)有助于拓展业务,控制市场。会计师事务具有一定的社会品牌 Well-known marketing expert Phillip Kotler once said that brands are the hallmarks used to distinguish the products and services of one or a group of operators and to differentiate them from competitors’ products and services. With the deepening of the market economy in our country, brand building has more and more important meanings for accounting firms: (1) It helps to expand business and control the market. Accounting firm has a certain social brand