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长期以来,一直笼罩在中国PC市场光环下的中小PC品牌生存维艰。在表面风光的背后,为数众多的小企业正痛苦地经受着生与死的磨难。 在中关村PC市场最繁荣的时候,中小品牌电脑厂商可以达到五六十家,现在最多也只剩十余家。这些中小品牌电脑为什么都不见了? 回顾历史,几乎所有的小品牌均是在上世纪九十年代中期,从攒机器开始起家的。但直到今天的现状是:尽管积累了一些资本,但大都没有能力研发新品和建设渠道;虽然可以参加政府采购,但知名度不够,少有政府部门愿意购买。实质上,他们中的大多数,都是依靠英特尔、AMD等上游芯片商提供的补贴政策而“卑微地活着”。 在联想、方正、TCL这些PC大鳄们都在用价格战拼杀的时候,更多的“中小业主”选择了收缩、退出。中小PC品牌的出路究竟何在? 喧嚣背后,中国的PC市场仍是一片混沌。这情景看来,与几年前的彩电业“洗牌”大有“异曲同工”之妙。彩电业经过几年惨烈的“洗牌”运动,将中小品牌“踢”出市场,最终形成少数几家品牌“瓜分”市场的局面。但在PC市场,是否会出现同样结局?
For a long time, has been enveloped in the halo of China’s PC market, small and medium-sized PC brand survival difficulties. Behind the superficial beauty, a large number of small businesses are suffering painfully from birth to death. In Zhongguancun PC market, the most prosperous time, small and medium brand computer makers can reach fifty or sixty, now only up to more than ten. Why these small and medium-sized brand-name computers are gone? Recalling the history, almost all of the small brands are in the mid-nineties of last century, started from the save machine. However, the status quo till now is that despite the accumulation of some capital, most of them can not afford to develop new products and construction channels. Although they can participate in government procurement, their popularity is not enough and few government departments are willing to buy them. In essence, most of them rely on subsidies provided by upstream chipmakers such as Intel and AMD and “humble themselves.” In Lenovo, Founder, TCL these PC predators who are using price war to fight when more “small and medium owners ” chose to shrink, exit. Where is the way out of small and medium-sized PC brand behind the hustle and bustle, the Chinese PC market is still a chaos. This scenario appears, and a few years ago the color TV industry “shuffle ” great “similarities and differences ” wonderful. After several years of tragedy “shuffle ” campaign, the small and medium-sized brand “kick ” out of the market, the final formation of a small number of brands “market share ” situation. But in the PC market, the same outcome will occur?