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增加顾客感知价值福特公司推行以顾客满意为核心的TCM(全面成本管理),投资顾客满意的地方,消减顾客不满意的地方,动态调整成本应用范围,在保持成本下降或不变的情况下增加顾客感知价值。正如福特汽车(中国)公司副总裁许国祯先生所说:“用非传统的方式去对待成本控制的每一件事情。”
Increase Customer Perceived Value Ford Motor Company promotes the TCM (Total Cost Management) with customer satisfaction as the core, places where customers are satisfied with investment, and reduces customer dissatisfaction, dynamically adjusts the scope of cost application and increases the cost while maintaining the same or lower costs Customer perceived value. As Mr. Xu Guozhen, vice president of Ford Motor Company (China), puts it: “Everything that is cost-controlled in an unconventional way”