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广告创意的艺术通感表现可以从广告创意素材、广告创意思维、广告创意方法和广告创意效果四个方面来分析讨论。广告创意素材也就是广告创意的原材料,可以借鉴符号学的理论来分析;广告创意思维,也是一种创造性思维,可以通过表象和意象两方面探讨;广告创意方法,是一个符号编码的过程;广告创意效果,是受众提取信息解码的过程。
The artistic synaesthesia of creative advertising can be analyzed and discussed from four aspects of advertising creative material, advertising creative thinking, advertising creative method and advertising creative effect. Ad creative material is also the creative advertising materials, you can learn from the theory of semiotic theory to analyze; creative thinking, but also a creative thinking, can be explored both in appearance and image; creative method of advertising is a symbol of the process of coding; Advertising The creative effect is the process by which audiences extract information and decode it.