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黑龙江省孕育了多层次、极具特色的地域文化。文章通过剖析黑龙江省地域文化的内涵,寻找与化妆品包装设计的契合点,分析其对化妆品包装设计风格多元化、理念创新、材料创新及应用技术创新等方面的影响。文章认为,应运用现代的设计手段与现代设计理念,将这一丰富的精神文化内涵应用于现代化妆品包装设计中,让黑龙江省地域丰富的精神文化生活出现在消费者的视野中,并成为需求热点,同时塑造全新的化妆品包装形象。
Heilongjiang Province has given birth to multi-level and distinctive regional culture. By analyzing the connotation of the regional culture in Heilongjiang Province, the article looks for the meeting point with the cosmetic packaging design and analyzes its influence on the diversity of cosmetic packaging design style, concept innovation, material innovation and application technology innovation. The article thinks, should use the modern design method and the modern design idea, applies this rich spiritual culture connotation to the modern cosmetics package design, causes the Heilongjiang Province region rich spiritual culture life to appear in the consumer’s vision, and becomes the demand Hot spots, while creating a new cosmetic packaging image.