人们对于年轻消费者着迷性购买的现象越来越关注,然而很多调研都集中在揭示消费者着迷性购买的阴暗面。因此,该调研目的则是帮助人们更好地了解青少年着迷性购买的真实情况,并指出这只是一个年龄段群体应对社会压力时的自然反应。 People are increasingly concerned about the phenomenon of young consumers being attracted to sexual purchases, but many researches have focused on revealing the dark side of consumers’ obsessive purchases. Therefore, the purpose of the survey is to help people better understand the real situation of young people’s obsessed purchases, and pointed out that this is only a natural reaction of age groups to social pressure.