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采用访谈法、文献资料调研和逻辑分析法,对2014—2015赛季全国排女子球联赛河南主场赛区冠名、场地广告等品牌情况做了调查分析,旨在为提高全国女子排球联赛的知名度,扩大全国女子排球联赛的社会影响力。研究认为,参加全国女子排球联赛的各省队伍必须树立自己的品牌,打造有特色的比赛队伍,同时各主场经营管理人员改变理念,多角度、全方位的宣传为改变目前全国女子排球联赛市场、社会现状。
Using interviews, literature research and logical analysis, this paper investigates and analyzes the brand names of the National League of Women’s Volleyball League in Henan Province during the 2014-2015 season and venue advertisements. The aim is to increase the popularity of the National Women’s Volleyball League The National Women ’s Volleyball League Social Influence. According to the research, the provincial teams participating in the National Women’s Volleyball League must establish their own brands and create distinctive competition teams. At the same time, the managers at all levels change their concepts, and make multi-angle and omni-directional publicity. In order to change the current market of women’s volleyball league in China, status quo.