论文部分内容阅读
伴随着科学技术的发展,新型媒介的出现,越来越多的大学生会在课余时间使用微博作为获取资讯、沟通交流的平台,这从根本上改变了大学生网络舆论的主要传播生态。在网络舆论发展的过程中,“思政类微博”成为了高校进行思想政治工作发展的新渠道,成为了引导大学生网络舆论发展的重要平台。新媒体时代背景下,我国各大高校中的大学生在课余时间使用微博的频率加快,微博不仅提供最新、最全的资讯,并且也一跃成为了大学生网络舆论的中心。如何在微博中争取到大学生网络舆论的引导权,已经成为当前各大高校思想政治工作的重要课题与研究方向。
With the development of science and technology and the advent of new media, more and more college students use weibo as a platform for information, communication and communication in their spare time, which fundamentally changes the main dissemination ecology of college students’ online public opinion. In the process of the development of online public opinions, “Weibo” has become a new channel for the development of ideological and political work in colleges and universities, and has become an important platform for guiding the development of online public opinion among college students. Under the background of new media era, college students in major universities in our country speeded up the use of microblogs in their spare time. Weibo not only provided the latest and the most complete information, but also became the center of university students’ online media. How to win the guidance of college students’ online media in Weibo has become an important issue and research direction in the current ideological and political work in universities.