论文部分内容阅读
报业竞争归根到底是报纸质量的竞争,报纸的新闻质量决定着报纸经济量,这是新闻事业发展的特殊规律。一张报纸办得越好,越受读者欢迎,报纸的社会影响力就越大,进而报纸的发行量就越大,报纸的广告量也就越大,报纸也就更加具有发展的活力和实力。因此,办好报纸才是地市报生存和发展的前提、关键和根本。
The newspaper competition in the final analysis is the competition of newspaper quality. The newspaper news quality determines the newspaper economy, which is a special law of journalism development. The better a newspaper is, and the more it is welcomed by the readers, the greater the social influence of the newspaper, and the greater the circulation of newspapers, the greater the newspaper’s advertising volume, and the newspaper more vitality and strength of development . Therefore, running the newspaper is the premise, the key and the fundamental for the survival and development of the local newspaper.