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随着商品经济的不断发展,交互性在食品包装设计中的重要性愈发显著。文章通过对现有食品包装的感觉交互应用现状进行系统的研究,以当下交互式包装的分类理论为依据,分析研究食品包装的感觉交互特征,即感觉交互的特性和感觉交互方式的类型。具体来说,感觉交互特性的多样性包括娱乐性、新奇性和刺激性;总结出的感觉交互方式有三大类型,即感官刺激、行为引导和情景再造。文章旨在通过对食品包装感觉交互特征的分析促进食品包装感觉交互的发展。
As the commodity economy continues to evolve, the importance of interactivity in the design of food packaging becomes even more pronounced. Based on the current classification theory of interactive packaging, the article analyzes the sensory interaction characteristics of food packaging, that is, the characteristics of sensory interaction and the type of sensory interaction. Specifically, there are three types of sensory interaction: sensory stimulation, behavioral guidance, and contextualization, which are entertaining, novelty and stimulating. The article aims to promote the development of sensory interaction in food packaging by analyzing the characteristics of food packaging sensory interaction.