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如果传统媒体去参加新媒体的活动,多半情况下会被新媒体的人同情:传统媒体都在衰落,你还在这个领域混,真是不容易啊。尤其是在去年的市场情况下,传统媒体普遍衰落,当然,被同情也是出于好意。不过,对于各自经营的情况,其实冷暖自知的。传统媒体并非哀鸿遍野,例如广播界的标杆频率——中央人民广播电台中国之声的广告经营连续几年平均增速在40%左右,经济之声在去年也增长了67%。很多人会有疑问,广播为何能够吸引企业的业务型
If traditional media are to participate in new media activities, they will in most cases be sympathetic to those in the new media: traditional media are all declining, and it is really hard for you to mix in this area. Especially in the market conditions of last year, the traditional media generally declined. Of course, being sympathetic also came out of goodwill. However, for their own business situation, in fact, warm and cold. For example, the broadcasting frequency of China Central Television’s Voice of China’s advertising business has enjoyed an average growth rate of 40% for several years in a row and the Voice of Economic Growth has also increased by 67% in the past year. Many people have questions about why broadcasting can attract businesses