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青岛啤酒进入台湾市场不到一年,就创下435万箱的销售记录,攻占台湾大街小巷的便利商店、餐厅、KTV。到底青岛啤酒如何吸引台湾人?青岛啤酒有可能打败独占台湾市场的台湾啤酒吗?一入夜,台湾知名卡拉OK 连锁店钱柜 KTV 就挤满等候的都市男女。包厢里,五六名年轻人一手青岛啤酒,一手麦克风,欢唱通宵。在这里,一瓶青岛啤酒卖人民币25元。青岛啤酒不仅在 KTV 成为抢手货,台湾主要大卖场
In less than a year after Tsingtao Brewery entered the Taiwan market, it set a sales record of 4.35 million cases and captured convenience stores, restaurants and KTVs in the streets of Taiwan. How Tsingtao Brewery Attracts Taiwanese? Is Tsingtao Brewery Possible to Defeat Taiwanese Beer Whose Exclusive Taiwan Market Is Available? At night, KTV, a well-known karaoke chain in Taiwan, is crowded with waiting urban men and women. In the box, fifty-six young people first-hand Tsingtao Brewery, first-hand microphones, singing all night long. Here, a bottle of Tsingtao beer sells for 25 yuan. Tsingtao Brewery not only become popular at KTV, Taiwan’s major supermarkets