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运用文献资料法,对体育赛事商业文化的概念、构成要素、产品及特异性进行分析,旨在为体育赛事的商业运作及商业文化培养提供策略。结论 :1)体育赛事商业文化的构成要素包括赛事文化、商业思想文化及举办地文化;2)与一般商品文化相比,体育赛事的商业文化有其独特属性;3)体育赛事商业文化的培养应从提升消费者认同度与提高竞赛产品质量入手,做到商业开发与赛事商业文化培养并存。
By using the method of literature and information, this article analyzes the concept, components, products and specialties of the sports culture in order to provide strategies for the commercial operation and commercial culture of sports events. Conclusion: 1) The compositional elements of the commercial culture of sporting events include the competition culture, the business culture and the culture of the venue; 2) the commercial culture of sporting events has its unique characteristics compared with the general commercial culture; 3) Should enhance consumer acceptance and improve the quality of competition products to start, so business development and commercial culture to coexist.