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21世纪以来,创业认知研究引发了国内外学者的广泛关注并取得了丰硕的研究成果。认知心理学视角从创业者的知识结构和信息加工方式出发,挖掘创业者行为产生的原因和机制,进而总结成功创业者的思维和行为规律,以启示创业实践。文章首先概述了创业认知领域的研究内容和主要研究问题。其次,综述了创业者知识结构和信息加工方式对创业过程的影响。随后探讨创业者如何根据创业环境中的反馈信息进行认知调控。最后进行总结并分析了未来研究方向。
Since the 21st century, entrepreneurial cognitive research has aroused widespread concern of scholars at home and abroad and has achieved fruitful research results. From the perspective of cognitive psychology, the author starts with the knowledge structure and information processing methods of entrepreneurs, and excavates the causes and mechanisms of entrepreneurial behaviors, and then summarizes the thinking and behavior rules of successful entrepreneurs to reveal entrepreneurial practice. The article first outlines the research content and the main research questions in the field of entrepreneurship cognition. Secondly, the author summarizes the influence of entrepreneur’s knowledge structure and information processing on entrepreneurial process. Then explore how entrepreneurs based on entrepreneurial environment feedback information for cognitive control. Finally, it summarizes and analyzes the future research direction.