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广告目标北汽绅宝希望通过本次精准营销迅速扩大“北汽绅宝X25上市”的传播声量,有效刺激目标人群参与活动并有效收集潜客信息,间接助力销售,同时提升北汽绅宝x25上市曝光度以及品牌车产品的认知度和好感度。策略亮点根据受众人群特征及生活喜好,选择用户主要触媒渠道,通过“互动”+“口碑”的全新互动式体验营销模式着力打造品牌口碑,树立产品形象,搜索收集线索。利用H5互动游戏,通过用户参与互动体验,收集客观潜客信息。创新点
Advertising Target Beiqi Shenbao hopes to rapidly expand the volume of transmission of “Beiqi Shenbao X25 Listing” through this accurate marketing so as to effectively stimulate the participation of target groups and effectively collect the information of potential customers, indirectly boosting the sales while boosting the listing of Beiqi Shenbao x25 Exposure and brand awareness and goodwill car products. Strategic Highlights According to audience characteristics and lifestyle preferences, select the user’s main catalyst channels, through the “Interactive ” “Word of mouth ” brand new interactive experience marketing model to create brand reputation, establish product image, search and collect clues. Use H5 interactive games, through the user to participate in interactive experience, collect objective subjective information. Innovation