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当今的大众对于品牌的感知能力非常强大,电视频道品牌形象的塑造需要由内而外的打造,才能在观众心中保持历久弥新。频道标识是展现频道理念和地方文化的重要窗口,本文将通过分析解读欧美电视频道标识设计的形与色,以探讨研究标识设计对于品牌形象塑造战略的推动作用。欧美地区是国际电视的发源地,亦是当今商业电视最发达的地区,电视业的整体运作、理念和影响力均在全球电视业中占据着非常重要的位置;同时,研
Today’s public perception of the brand is very powerful, the shaping of the brand image of TV channels needs to be built from the inside out, in order to keep the hearts of the audience forever. Channel identification is an important window to show the concept of channel and local culture. This article will analyze the shape and color of the logo design of European and American TV channels by analyzing and analyzing the promotion effect of the logo design on the brand image building strategy. Europe and the United States is the birthplace of international television, is also the most developed area of commercial television today, the overall operation of the television industry, ideas and influence in the global television industry occupy a very important position; the same time, research