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房地产市场对于我国国民经济的影响十分巨大。近年来,随着我国经济增速渐趋平稳,房地产市场也逐渐降温,甚至出现了一些困境。在这种环境下,加强市场营销工作对于房地产企业的生存和发展乃至整个国民经济的平稳运行至关重要。因此本文将在分析当前房地产市场营销环境和营销问题的基础上,从房地产营销的目标制定、房地产产品和服务开发、房地产全新营销渠道的开辟等方面提出当前房地产市场营销的对策,希望对我国房地产市场平稳健康发展有所帮助。
The real estate market has a huge impact on our national economy. In recent years, with the steady growth of our economy, the real estate market has also gradually cooled down, and even some difficulties have emerged. In this environment, strengthening the marketing work is very important for the survival and development of real estate enterprises and even the smooth operation of the entire national economy. Therefore, based on the analysis of the current real estate marketing environment and marketing issues, this article will put forward the countermeasures of the current real estate market marketing from the aspects of the target of real estate marketing, the development of real estate products and services and the new marketing channels of real estate. The steady and healthy development of the market has helped.