现代民用客机作为高科技工业产品的代表,由于研制流程复杂,生产成本高,销售价格相比其它工业产品高出不少。而大型客机又是民机中最为昂贵的一种,所以价格是其非常重要的信息,定价合理与否直接关系到产品的市场前景和商业成功。销售目录价格是民机制造商公开公布的飞机标定价格,是飞机销售中需要首先确定的价格,也是后续合同谈判的价格基础。它直接关系到制造商的销售利润和客户的购买意愿,确定合理的目录价格也就成为了制造商关心的问题。 As a representative of high-tech industrial products, modern civil airliners have a lot higher sales price than other industrial products due to the complicated development process and high production cost. The large airliner is the most expensive type of civil aircraft, so the price is its very important information, the pricing is directly related to the product’s market prospects and commercial success. The sales catalog price is the publicly announced aircraft calibration price of civil aircraft manufacturers, which is the price that needs to be determined first in aircraft sales and also the price basis for the subsequent contract negotiations. It is directly related to the manufacturer’s sales profit and customer’s willingness to buy, to determine a reasonable list of prices has become a manufacturer’s concern.