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伴随我国经济体制改革的不断深入和世界经济一体化、全球化的飞速发展,我国企业的发展水平和环境逐步完善和提高。我国企业在新的市场竞争中发挥着积极的作用,新的形势下我国企业要保持发展势头和竞争力,进一步增强企业的市场营销能力显得尤其重要。然而,我国当前的企业营销存在诸多问题,尤其是企业市场营销能力方面。研究我国市场营销能力拓展理论及市场营销存在的不足和改善措施具有重要的理论和现实意义。
With the continuous deepening of China’s economic reform and the rapid development of world economy and globalization, the development level and environment of Chinese enterprises have been gradually improved and improved. Chinese enterprises play an active role in the new market competition. Under the new situation, Chinese enterprises need to maintain the momentum of development and competitiveness. It is especially important to further enhance their marketing capabilities. However, there are many problems in the current corporate marketing in our country, especially in the aspect of corporate marketing ability. It is of great theoretical and practical significance to study the theory of marketing ability expansion in our country and the existing problems of marketing and improvement measures.