近来，新华书店系统同仁对多种经营之事颇为关心，谈论者众。的确，在市场激烈竞争的今天，新华书店已经或正在使多种经营成为新的经济增长点，在这个过程中，有成功亦有教训。新华书店为什么要搞多种经营，怎样搞好多种经营，已成为亟待研究和解决的课题。据此，笔者谈几点看 Recently, Xinhua Bookstore system colleagues are quite concerned about a variety of business, talked about public. Indeed, in today’s highly competitive market, Xinhua Bookstore has or is making diversified operations a new economic growth point. In this process, there are successful and lessons learned. Xinhua Bookstore Why engage in a variety of businesses, how to do a good job of a variety of management, has become an urgent issue of research and solution. Accordingly, I talk about a few words