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随着数字媒体技术的迅猛发展,我们迎来了电视媒体领域的新变革,电视的概念不仅仅是传统意义上在家里看的固定媒体,而是包括网络电视、楼宇电视、移动电视、手机网络电视等多种媒体形式在内的电视新媒体的统称。数字化动漫广告因为其形式新颖、构思巧妙、创意独特、节奏明快、适用广泛等特点,在广告创意产业中扮演了举足轻重的角色,特别受到电视新媒体的青睐。手机网络电视在电视新媒体领域中的媒体优势逐步显现,将成为电视新媒体领域的佼佼者。在手机网络电视中投放数字化动漫广告将使越来越多的广告主受益。
With the rapid development of digital media technology, we have witnessed new changes in the field of television media. The concept of television is not only fixed media that is traditionally viewed at home but includes Internet TV, building TV, mobile TV, mobile phone network Television and other forms of media, including television new media collectively. Because of its novel form, cleverly conceived, creative unique, fast-paced and widely used, digital animation advertisement plays a decisive role in the advertising creative industry and is especially favored by the new television media. Mobile Internet TV in the field of television new media gradually emerged in the media, will become the new leader in television media. Putting digital animation ads in mobile Internet TV will benefit more and more advertisers.