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标志从远古时代演变到现在,风格已千变万化。而一些古今结合的标志在现代标志中脱颖而出,是因为它有着深厚的历史文化底蕴。历史上秦汉印章标志的艺术特色和规律,对我们现代标志设计很有借鉴价值。 秦汉印章标志概况 印章是作为商标标记打在商品包装上,即商品捆好后,用绳子打好结,在打结处用泥固封并加盖印章,即“封泥”。《周礼》、《释义》等古籍中,以及秦汉的考古出土中都有关于这方面的记载。如长沙马王堆一号汉墓出土的封泥“轪侯家丞”。
Signs from ancient times evolved to the present, the style has been ever-changing. And some ancient and modern signs stand out in the modern symbol, because it has a profound historical and cultural heritage. The artistic characteristics and laws of the Qin and Han seal marks in history have great reference value to our modern logo design. Seal of the Qin and Han Dynasties seal is marked as a mark on the packaging of goods, that is, after the goods tied up, lay a knot with a rope knot at the seal and seal with mud, that is, “sealing mud.” “Zhou Li”, “Interpretation” and other ancient books, as well as the Qin and Han dynasties unearthed in this area have records. Such as Changsha Mawangdui Han Tomb unearthed mud “Hou Hou Jia Cheng.”