目前,我国的视听媒体呈现多元化传播格局,竞争激烈,发展迅猛,传统电视媒体面临挑战。从国际上来看,发达国家传统电视媒体与新媒体已完成融合,也就是说整体视野已无新媒体和传统媒体的区隔和界限,而是呈现一体化发展、融合发展,形成新的全球传播格局;但就国内目前发展状况来看,还存在这样的区隔,但新媒体发展已经对传统媒体形成了强烈的挑战,传统媒体面临着发展的尴尬局面。实施融合媒体发展战略实现双效益最大化依托视听新媒体技术,探索新的产业模式下一代广播电视网所具有的技术优势为广电带来了一个可供依赖的三网融合骨干网络,基于互联网技术的NGB网络,使多种媒体服务实现合并的可能。近日,国 At present, the audio-visual media in our country presents a diversified communication pattern with fierce competition and rapid development. The traditional television media is facing challenges. From an international point of view, the traditional television media and the new media in the developed countries have already been integrated. That is to say, the overall vision has no division and boundaries between new media and traditional media. Instead, it shows integration development, integration development and new global communication However, as far as the current development in the country is concerned, such a gap still exists. However, the development of new media has posed a strong challenge to traditional media. The traditional media are facing an embarrassing situation of development. The implementation of integrated media development strategy to maximize the dual benefits Relying on audio-visual new media technology to explore the new industry model The next generation of radio and television networks with the technical advantages for radio and television to bring a dependent triple play backbone network, based on Internet technology NGB network, the possibility of amalgamating multiple media services. Recently, the country