河南农村人口占据了全省总人口的85%以上,在现有农民社会保障制度匮乏、保障程度偏低前提下,必须大力发展商业人寿保险才能真正分散农民人身风险,弥补社会保险不足,为农业经济建设保驾护航。本文在分析目前河南农村寿险市场业务滞后原因的基础上,提出了推进河南农村寿险市场发展进程的措施对策。 Henan rural population accounts for more than 85% of the province’s total population. Under the premise of the existing peasant social security system is low and the security level is low, it is necessary to vigorously develop commercial life insurance in order to truly disperse the personal risks of peasants, make up for the lack of social insurance, Economic construction escorts. Based on the analysis of the current lag of the rural life insurance market in Henan Province, this paper puts forward measures and countermeasures to promote the development of Henan rural life insurance market.