论文部分内容阅读
“认同”是肯尼斯·伯克新修辞学理论中的一个重要观点。广告是一个修辞过程。本文以肯尼斯·伯克的认同说为基础,对广告文本进行分析以探究广告制作者是如何通过这三种认同策略达到劝说目的。
“Identity ” is Kenneth Burke’s new rhetorical theory of an important point. Advertising is a rhetorical process. Based on the assertion of Kenneth Burke, this essay analyzes the advertising texts to explore how advertisers achieve their persuasion goals through these three recognition strategies.