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2014年3月21日,国美控股集团投资10亿元进军黄金产业,推出一站式购金平台——多边金都,将涵盖投资、收藏、回购、拍卖、易货等全业务体系。线上预订、线下取货、手机移动端支付、快递上门……众多电商新词被多边金都运用其中。国美家电零售行业巨头跨界卖黄金,到底是否真的有“三板斧”?对于素爱买金的“中国大妈”来说,是否意味着更多的福利和更好的服务?《中国经济周刊》采访了相关人士,试图寻求一个答案。
March 21, 2014, Gome Holdings invested 1 billion yuan into the gold industry, launched a one-stop shopping platform - the multilateral capital, will cover investment, collection, repurchase, auction, barter and other business systems. Online booking, offline pickup, mobile payment mobile, courier home ... Many new words of electricity suppliers are used by the multilateral gold. Gome appliance retail giant giants sell gold cross-border, in the end whether there is really “For the love of gold ” China aunt “, it means more benefits and better service? ”China Economic Weekly" interviewed stakeholders, trying to find an answer.