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IP很明显是个名词短语的缩写,让人第一印象会想到互联网IP地址,其次或想到Iphone的缩写,一般是不会与知识产权内容(Intellectual Property)联系到一起,但就是这么不普罗的名词缩写,如今风靡不已,IP风潮席卷中国,大有“你有,我有,全都有”的趋势,活生生将这个词炒成了热门的营销词语。而在移动互联时代,在拇指化、碎片化、娱乐化的推动下,IP的价值更是迅速崛起,特别是热门IP成为各个品牌商营销的争抢目标。
IP is obviously an abbreviation of a noun phrase, people will think of the first impression of the Internet IP address, followed by or think of the abbreviation Iphone, is generally not associated with the intellectual property (Intellectual Property), but it is not such a general term Abbreviations, now popular, IP wave swept China, a great “you have, I have, all have” trend, the word life has become a popular marketing terms. In the era of mobile Internet, under the promotion of thumb, fragmentation and entertainment, the value of IP is rapidly rising. In particular, popular IP has become the target of various brand marketing efforts.