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与国外品牌发布会相比,国内品牌发布会在商业化程度上有天壤之别。国内品牌把品牌宣传放在第一位,而国外品牌发布会最重要的效应是验证设计师的作品是否有商业价值。每一场惊艳的发布会无不展现出潮流时尚的最前沿,但国内品牌秀场落地市场的商业化运作却如蜻蜓点水,真正贯穿供应链环节的并不多。新品发布形式不唯一让我们为品牌举办发布会算一笔经济账:场地租赁、舞美创意设计、模特走秀、服装制作一场最普通的秀大约需要30万元,而“大秀”则达到上百万元。
Compared with the foreign brand conference, the domestic brand conference in the degree of commercialization there is a world of difference. Domestic brands to brand advocacy in the first place, while the most important effect of foreign brand conference is to verify the designer’s work whether there is commercial value. Each stunning show all show the forefront of fashion trends, but the domestic brand show floor floor market commercial operation but superficial, the real part of the supply chain links are not many. The new release format is not the only Let’s hold a press conference for the brand to count an economic account: venue rental, stage design, model catwalk, clothing production of a common show takes about 30 million, and “big show ” Reached millions of dollars.